Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, France and Spain. The campaign reclaims the phrase ‘being a problem’ from its ...

What's Your Point of View on Those Who Get on Pointe? A new ad from Under Armour might change your mind about ballet being a sport. The spot features a strong and sinewy 31-year-old Misty Copeland ...

Under Armour says the ad, which opens by crediting AI, uses insights from Under Armour players like Trent Alexander-Arnold and Antonio Rüdiger, and is designed to help team sport athletes focus ...

Under Armour is expanding its reach beyond the field and the court for its fall campaign. The Baltimore-based brand this week will debut a new marketing campaign focused on sportswear rather than ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements.

Earlier this year, Under Armour released a set of ads starring American Ballet Theatre soloist Misty Copeland. As part of their push to gain more of the women’s market, they’ve now put out ...

New AI marketing tool generates ad-ready images for Under Armour—here’s how it works Ad creative for Under Armour’s SlipSpeed shoes, generated by AI. (Tool) ...

It signed an extension with Under Armour in 2015. But with Under Armour in significant financial trouble, it has been suggested Auburn could be on its way out and Nike appears the new suitor.

Brand Marketing Under Armour’s AI-driven ad unnerves production community already on edge The 60-second spot focuses on British boxer and UA endorser Anthony Joshua. (Under Armour) ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one? Under Armour is ...