Under Armour’s debut Super Bowl commercial may not have won many popularity contests, but that doesn’t mean it didn’t succeed in reaching its target audience, the company and mark… ...

Then-upstart fitness brand Under Armour ran its debut Super Bowl spot in 2008 to introduce its first non-cleated footwear, new cross trainer sneakers that weren't yet available for pre-prder on ...

Under Armour Taps AI For Famous Ad Revival After Q1 Earnings Surprise Benzinga - Under Armour Inc (NYSE:UAA) (NYSE:UA) issued a first-quarter earnings beat Tuesday ahead of analyst expectations on ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, France and Spain. The campaign reclaims the phrase ‘being a problem’ from its ...

Under Armour. Memphis Depay stars in the latest … Continued The post Under Armour explains why it’s moving more of its ad budget away from TV appeared first on Business Insider.

Under Armour’s marketing shift mirrors the trend of ad dollars moving away from TV and into digital video. Research from Standard Media Index from last year found broadcast spending down 2% and cable ...

Even supermodels aren’t spared the judgements women are subjected to every day, as highlighted by Under Armour in its empowering Cannes Lions-winning ‘I Will What I Want’ campaign. Minda ...

ATLANTA, Jan 17 (Reuters) - Athletic apparel maker Under Armour Inc said on Thursday it would shift a "substantial" amount of its annual marketing spending into the first half of 2008, and its ...

The new advertisement for Under’s Armour’s “Rule Yourself” campaign is drawing positive reviews. The 60-second spot dubbed “Anthem” features Under Armour signees… ...