The companies were ordered to stop using the tool, as the Swedish authority joins counterparts in Italy, France and Austria in claiming the use of Google Analytics breaches GDPR. A Swedish privacy ...

The Italian data watchdog has joined its counterparts in France and Austria in claiming the use of Google Analytics breaches GDPR. The Italian data protection authority has issued a warning to ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...