Cinema-goers are to be given the opportunity to step into their favourite films as part of a new virtual reality experience unveiled by IMAX. The entertainment giant has announced a pilot scheme built ...

IMAX has recently announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and ...

Imax has completed the first phase of a $50M virtual reality fund between the global cinema format provider and other strategic investors to bankroll at least 25 interactive VR content experiences ...