In an industry first move, Myntra has introduced its virtual fashion influencer, Maya, to continue creating resonance with its thriving GenZ audience. The brand is poised to augment its end-to-end ...
The Walmart-owned e-commerce platform kicks off the 18th edition of its biannual ‘End of Reason Sale’ with Maya and SRK. Influencer marketing has been around for a while, but a relatively new trend is ...
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