Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

The record-breaking Instagram reel blends cultural insight, emotional authenticity and India’s hospitality boom to rewrite influencer playbooks.

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...