Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

With a new board in place, the industry body signals continuity and experience as it navigates transformation across India’s ...

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

The Coca-Cola India Foundation released a video series highlighting the impact of its long-running water access initiative in ...

Our weekly roundup of the latest appointments and account wins from Ormax Media, Famous Innovations, Havas Media, Digi ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, ...