ニュース

Dom Pérignon calls on celebrities to share journey of ‘creation,’ but will it work?
The brand has just launched a simple photographic campaign, ‘Creation,’ capturing celebrity portraits: from the acting world, ...
Why every indie agency needs to define what it stands for
It’s disheartening to see so many brilliant, smaller indie agencies skip over defining their values or mission statement ...
In sports marketing, it’s important to remember the difference between hype and fandom
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Mr Bingo on why artists shouldn’t be ‘ashamed or embarrassed’ about marketing
The illustrator-turned-artist famously stopped working with commercial brands 15 years ago. Since then, he’s funded a ‘Hate ...
Behavioral science is a secret weapon when running public awareness campaigns
Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...
Why sports brands should think twice about chasing casual fans
Brands are going all in on hype to attract new fans. But Richard Swain of DesignStudio says the playbook only works if you ...
Digital ads are absolutely fucking awful. Our industry needs a MAGA movement
It is time to Make Advertising Great Again. For that to happen, we need to face a few hard home truths. Leading industry ...
Ad of the Day: Cheeky analog film shows that nobody is ‘good’ all the time
From letting your dog shit on the grass without picking it up to stealing glasses from bars, it’s impossible to be on your best behavior all the time, as shown in this work by ad agency Dude for Yes ...
Pernod Ricard’s Andrew Bardsley: I used to visit 9 pubs a day. Now I market $55,000 whisky
Luxury drinks marketer Andrew Bardsley has been on an unconventional career journey to global brand director of prestige at ...
Olivia Wilde directs horror-inspired Apple ads aimed at college students
The work comes from Don’t Worry Darling filmmaker Olivia Wilde, who makes her debut for the brand. Wilde is no stranger to ...
Indian filmmakers are embracing AI boldy — while Hollywood is playing it safe
What can Hollywood learn from Indian filmmakers about incorporating AI into the movie-making process? In contrast to ...
The great expectation: designing events that truly meet audience needs
It’s one thing to say your organization values good experiences. It’s another to design an event that actually makes people ...