“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...

Zhejiang province is leading China and the world into a new era of two-dimensional bar codes and paving the way for the ...

The Frito-Lay subsidiary in Mexico called Sabritas is now using a 2D bar code on a special Halloween version of Cheetos packages to engage consumers. The code is placed on the Cheetos package and ...

Augme Technologies Inc. has expanded its marketing agreement with Graphic Packaging International Inc. to provide services for the mobile redemption of 2d bar codes. The partners’ goal is to create ...

NBC Universal promoted its 2010 Olympic Winter Games content via 2D bar codes at the 2010 Consumer Electronics Show in Las Vegas to prove that good content fuels new mobile technology. The media and ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

リサーチステーション合同会社は、英国Visiongain社の最新リサーチ「食品トレーサビリティ技術の世界市場2014-2024年: EAN / UPC Barcodes, 2D QR Codes, RFID & RTLS」のお取扱いを開始しました。 【レポート紹介】 Visiongain社では、食品トレーサビリティの世界市場（売上 ...

Accurate Direct Park Mark 2D code reading just went mobile. Building on the huge success of the Cognex DataMan code reader, a new completely mobile 2D code reader has been launched by Fairfield Group ...

A band called A Cursive Memory is promoting its music using a two-dimensional code that can be read by cameraphones with the ScanLife application installed. After ScanBuy users take a snapshot of the ...