LAS VEGAS -- Behind many new innovations is a source of disruption. Before television, stories were told over the airwaves of terrestrial radio and prior to the Internet, people gathered at the local ...

"The Lego Movie" has a nearly perfect rating on Rotten Tomatoes and could gross $50 million or more this weekend. Everything is awesome again for "The Lego Movie," as a new 4-D experience based on the ...

The Maritime Theater is currently playing "The Polar Express 4D Experience," which is a 13-minute version of the original holiday film from 2004, that tells the story of a young boy venturing to the ...

Ford has kicked off a new Mustang-based experience in Los Angeles by bringing together silver-screen hero cars, some ‘60s classics, race-worn (and race-winning) modern GT3 machinery, a “4D” experience ...

LAS VEGAS – In a month, the Las Vegas Sphere will be turned into the verdant splendor of Emerald City. And the vibrant mosaic of Munchkinland. And the dusty amber plains of Kansas. It’s “The Wizard of ...

The next wave of movie theater experiences contains actual smells, mists and vibrations. South Korean’s CJ Group is planning to bring 4D movies into North American theaters, giving audiences more than ...

Columbia, SC (WLTX) - Take a ride into the Christmas season as a popular 4D experience makes it's way back to the South Carolina State Museum. So, if braving the Black Friday crowds aren't your thing, ...

THR got a firsthand look at the new theater at Regal L.A. Live Stadium 14 — which has moving seats, plus wind, water and fog effects — and examined the business model behind the interactive venture.