With expanded digital tools, streamlined processes, and a more customer-centric philosophy, the company has rebranded to better represent its commitment to innovation, efficiency, and partnerships ...
PARSIPPANY, N.J., Oct. 28, 2025 /PRNewswire/ -- American Financial Resources AFR has officially rebranded as eLEND ®, marking a bold step forward in its mission to deliver a modern, tech-driven ...
Since the acquisition by new ownership and the appointment of new leadership in February 2024, AFR has accelerated efforts to enhance the mortgage experience for brokers and borrowers. With expanded ...
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