Activision removes in-menu ads from Call of Duty Black Ops 6 and Warzone after backlash, calling it an accidental test and ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, ...

byu/JustTh4tOneGuy inblackops6 Season 4 brings new ad spot in game for weapons byu/whambampl inblackops6 Elsewhere, Activision has added bundle and Battle Pass advertisements to the Events tab ...

Greg Carroll, Activision Blizzard’s Commercial Director EMEA, and Jonathan Stringfield, Vice-President of Measurement and Insights, uncover why marketers ought to reconsider in-game advertising. Video ...

Claire Nance, head of global gaming business success strategy at Activision Blizzard shares insights on gaming’s integration into mainstream media, strategies for authentic in-game advertising ...

Activision's social media post advertising a new entry in the Guitar Hero series is market research for a game that doesn't exist, and is not meant to be an actual announcement, Eurogamer understands.

Workers across the games industry have expressed their concerns about AI, as Activision is accused of selling an AI-generated cosmetic in Call Of Duty. The ethical concerns around the use of ...