A new ad shared by Tesla on Chinese social media explains the new lighting technology offered on the revamped Model 3 that launched last month. The campaign provides interesting details about the new ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

Shopa Marketing is revolutionizing SME advertising in Australia and New Zealand with its unified, multi-platform model, combining digital and local media. Serving 1,900+ businesses, it plans expansion ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

To comply with the Digital Markets Act, Meta has agreed to tweak its “pay or consent” advertising model for Facebook and ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...

The Commission said it will assess a revised version of Meta's pay-or-consent ad model for Facebook and Instagram that will ...

Hyeri's 11-year journey as one of Korea's most trusted ad models reflects lasting success and deep brand loyalty. Hyeri, once the youngest member of popular girl group Girl's Day, recently celebrated ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...