A massive volume of data is handled at different levels of business analytics. There are four types of analytics: descriptive, diagnostic, predictive, and prescriptive – depending on the stage of the ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Predictive analytics is probably the ...

Analytics and ‘big data’ are the buzzwords of the moment and with good reason. The ability for organisations to use their data to create models that predict consumer buying behaviours, thus enabling ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

Regardless of the size of your business or what industry you’re in, we’ve all become increasingly reliant on analytics. It’s easy to understand why, as analytics have the ability to help you make ...