Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the ...

Ryan is a tech/science writer, skeptic, lover of all things electronic, and Android fan. In his spare time he reads golden-age sci-fi and sleeps, but rarely at the same time. His wife tolerates him as ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy guidance by collecting persistent device ...

Now here’s an interesting GDPR complaint: Is Google illegally tracking Android users in Europe via a unique, device-assigned advertising ID? First, what is the Android advertising ID? Per Google’s ...

In late 2013, Google was reported to be working on a new form of user-tracking device that might replace cookies, the little bits of software that record your web browsing history and provide that ...

At least 17,000 Android applications are creating permanent records of your online activity for advertising purposes even when you ask for such information to be forgotten. New research published by ...

On Wednesday, Google announced the start of a multi-year process to overhaul ad tracking on Android phones, moving the mobile platform along a similar path to the one sketched out by Apple’s tracker ...