‘There are so many great examples of animals used in brand identities – the fox for Hadfields by Wolff Olins springs to mind as an early example of animal-based branding with (ahem) legs. But one that ...

American nature TV channel Animal Planet has been rebranded with a blue elephant logo, in a bid to create a “strong, distinctive and joyful mark” that also pays homage to the history of the brand. The ...