At the same time as it’s cracking down on the advertising businesses run by rivals, Apple is introducing a new way for developers to advertise on the App Store. Previously, developers could promote ...

Apple sent out a note this week to app developers confirming that more advertising could be coming to the iPhone App Store in time for the holiday season. With the amount of advertising that already ...

The new advertising placements in the App Store will allow developers to place ads outside of the Search tab and Search results. First and foremost, there is a new advertising slot coming to the ...

The next time you want to download an app on your iPhone, prepare to see more ads. Starting on October 25th, Apple will begin rolling out two additional ad categories to the App Store, according to an ...

As expected, Apple today announced that new ad placements are now available in the App Store, allowing developers to advertise their apps in more spots. Starting today, developers can now advertise ...

Earlier this year Apple announced that it would expand its ad business by adding new ad slots to the App Store. Although details of when the new ad slots would become available to developers were ...

According to several advertising experts, Apple's newly launched App Store Search Tabs Ads don't compare well to the company's other ad products. According to app marketing firm SplitMetrics, the ...

Posts from this topic will be added to your daily email digest and your homepage feed. The new App Store rules and ad placements have big ramifications for developers. But as developers have found in ...

In an email to developers this week, Apple announced that app-related ads will begin appearing in the App Store's main Today tab and in a "You Might Also Like" section at the bottom of individual app ...