Google previews Project Aura smart glasses with Android XR support, offering cross-platform AI features, immersive displays, ...

Apple reportedly canceled its augmented reality glasses project earlier this week following “poor reviews with executives” and a changing lineup of features. News of the project—codenamed N107—was ...

The Iowa Department of Transportation is employing augmented reality to visualize each phase of the infrastructure construction lifecycle: planning, design, construction progress and maintenance. The ...

Google is no longer treating augmented and virtual reality as side projects. It is quietly assembling a full stack of hardware, software, and cloud services that could turn mixed reality from a niche ...

(Bloomberg) -- Apple Inc. has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback in its effort to create a headset that appeals ...

Lockheed Martin and Red 6 have achieved Phase 1 integration of Red 6’s augmented reality training solution into the TF-50 simulator. Lockheed Martin has completed the integration of Red 6’s augmented ...

Poised for Rapid GrowthThe Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market is projected to grow at a remarkable CAGR of 30–35% over the next five years. This surge is ...

In a constantly changing world – saturated with a multitude of impressions – it can sometimes be difficult to maintain an overview. After all, all impressions not only have to be perceived, but also ...

Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they’ve rolled out: immersive training ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...