Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

The Emerald Studio team stops by SPS25 for a webinar titled Content in the Age of AI: Tools and Tips for Stellar Performance.

AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying ...

Brands need to utilise their social channels to create and promote content that prospects want to consume and share.However, this is easier said than done. Recent research by Tomorrow People showed ...

One of the emerging trends in B2B commerce over the past 18 months has been the rise of B2B marketplaces. Many B2B brands have woken up to the fact that a marketplace is a highly effective way of ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...