Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Behavioral science is increasingly being applied outside ...

When technology aligns with human workflows and nudges front-line teams toward better decisions, it becomes a force multiplier.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

We live in the era of targeted marketing, where our online and offline behavior and personality traits determine what products will be advertised to us. When computer algorithms have become ...

Findings from a recent clinical study (NCT05304793) show that cognitive behavioral therapy (CBT) can help patients with lung ...

What if when you bought a new Macbook, the price was higher because your tweets constantly referenced your love and devotion for Apple? What if Orbitz used the fact that your Facebook Likes include ...

The Behavioral Health Care Affordability Problem Policymakers could make behavioral health care, including mental health services, more affordable and accessible by enforcing network adequacy and ...