Till the turn of the century, the term ‘psychology’ connoted any serious study of human behaviour. Maybe it is due to the importance that Behavioural Economics gained since Daniel Kahneman won the ...

This course is available on the BSc in Management, BSc in Psychological and Behavioural Science, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an ...

Behavioural science is the scientific study of human behaviour, and it combines research techniques from psychology and economics. The course offers an integrated training in advanced behavioural ...

Use social proof. Make AI use visible and celebrated to reduce identity threats. Those who know someone who has used AI are three times more likely to have used AI themselves. This so-called ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

Many policies are aimed at influencing people’s behaviour. The most well-intentioned policies can fail, however, if they are not designed to be compatible with the way people actually think and make ...

UIDAI has launched a new behavioural insights project to make Aadhaar biometric updates for children easier and more accessible.