BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

The ability to write parts of SQL queries in natural language will help developers speed up their work, analysts say.

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

SAN FRANCISCO--(BUSINESS WIRE)--Sigma Computing (“Sigma”), the fast, intuitive-to-use alternative to traditional business intelligence (BI), today announced that its cloud-native, no-code data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The need to unify customer and key enterprise data keeps growing as the competition in the ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...