Oracle's Rob Pinkerton discusses how to harness AI agents to avoid blind spots in data and processes, build a cohesive ...

Lightfield, a new AI-powered CRM from the creators of Tome, launches to challenge Salesforce and HubSpot by eliminating ...

Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales ...

Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Those are the words from Sovan Bin, the CEO and founder of ...

CRMs were once viewed as the all-powerful tool for marketing and sales, but the lack of a common data model means they're no longer enough. In a crowded, 6,000 vendor martech landscape, understanding ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The single point agenda for fast-growth ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a company ...

SAP’s much-anticipated mySAP CRM 4.0 took center stage at SAPPHIRE, even though it’s not due for general distribution until November. It’s a hefty release--in fact, SAP executives compared the ...

I'm starting a small business selling clothes. As it seems, sales are very dependent on existing customers. I need a CRM application or a customer database to keep track of my customers; where I met ...

By combining claims, EHR and demographic data, machine learning models can anticipate when a member is likely to experience a lapse in care and trigger a CRM workflow for outreach. A McKinsey analysis ...

"More of the same" is the wrong approach for customer leadership. Consumers are fundamentally changed, the world is increasingly digital, and yesterday's business models are getting whipped up and ...