L'opérateur historique américain AT&T a annoncé lundi remplacer "progressivement" la marque mobile Cingular, par sa propre identité. Ce remplacement s'accompagne d'une campagne de publicité ...

Starting Monday, Jan. 15, AT&T Inc. is launching a new multi-media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and ...

SAN ANTONIO — AT&T Inc. is accelerating its rebranding of Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the best-known brands in the market. The ...

SAN ANTONIO AP - Say goodbye to Jack.AT T Inc. is accelerating its rebranding of Atlanta-based Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the ...

AT&T sued NASCAR Friday after the motor sports regulator would not let it replace the Cingular logo on Jeff Burton’s race car with AT&T branding. Burton’s No. 31 car is sponsored by Cingular, however ...

How does a marketer de-brand a product it re-branded not so long ago? In AT&T's case, it un-brands. AT&T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the ...

As of Monday, the largest mobile operator in the US, Cingular Wireless, will be no more. Instead, the AT&T brand will be making a comeback under the merger agreement between the two companies. While ...

For years, NASCAR's Jeff Burton has driven the bright orange No. 31 car with the logo of Cingular Wireless. With the merger of AT&T and BellSouth, which jointly owned Cingular, AT&T hoped to use No.

Cingular Wireless, the second-largest wireless telephone operator in the United States, has made a stunning $41-billion last-minute bid to win the auction for AT&T Wireless in a deal that would ...

The No. 31 car driven by Jeff Burton for Richard Childress Racing will be adorned with AT&T logos in Saturday night's All-Star Challenge after NASCAR's request for a stay to prevent the use of that ...

SAN ANTONIO, Jan. 12 /PRNewswire-FirstCall/ -- AT&T, the standard bearer of communications excellence for more than a century, is getting younger on Monday, when the ...