AT&T sued NASCAR Friday after the motor sports regulator would not let it replace the Cingular logo on Jeff Burton’s race car with AT&T branding. Burton’s No. 31 car is sponsored by Cingular, however ...

Starting Monday, Jan. 15, AT&T Inc. is launching a new multi-media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and ...

The National Association for Stock Car Auto Racing filed a $100 million counter suit last week against AT&T claiming that the wireless carrier is interfering with its exclusive sponsorship agreement ...

You know, sometimes product development can take a long time. A really long time. A really, really long time. Sometimes you slap a Cingular logo on an iPod nano knockoff, expecting to pull in tons of ...

SAN ANTONIO AP - Say goodbye to Jack.AT T Inc. is accelerating its rebranding of Atlanta-based Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the ...

SAN ANTONIO — AT&T Inc. is accelerating its rebranding of Cingular Wireless LLC, pulling down signs in its 1,800 stores and other vestiges of what was one of the best-known brands in the market. The ...

For years, NASCAR's Jeff Burton has driven the bright orange No. 31 car with the logo of Cingular Wireless. With the merger of AT&T and BellSouth, which jointly owned Cingular, AT&T hoped to use No.

How does a marketer de-brand a product it re-branded not so long ago? In AT&T's case, it un-brands. AT&T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the ...

SAN ANTONIO, Jan. 12 /PRNewswire-FirstCall/ -- AT&T, the standard bearer of communications excellence for more than a century, is getting younger on Monday, when the ...