Warc

How to use the COM-B model for behavioural change

Behavioural change is one of the ‘holy grails’ for any marketer. Effective strategies for getting consumers to start, stop or change a behaviour are much sought after, and success can be elusive. As ...
HR Magazine

Using the COM-B approach to change management

In my experience, HR professionals use a variety of models to support them when undergoing a change management project, from Kotter’s eight-step model, ADKAR to McKinsey 7S model and many others.
BMJ

Effects of an exercise intervention based on the COM-B model among community-dwelling prefrail older adults with diabetes: study protocol for a randomised controlled trial

Introduction Prefrailty is common among community-dwelling older adults with diabetes and can lead to adverse health outcomes. With effective exercise interventions, prefrailty is reversible. However, ...
BMJ

Barriers and facilitators to offering palliative care to patients with heart failure: a mixed-methods systematic review using the COM-B model and theoretical domains framework

Objectives Despite palliative care (PC) potentially improving quality of life, only a tiny proportion of patients with heart failure (HF) are receiving PC. Globally, PC for HF patients faces several ...