The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Compliant, a leading provider of data integrity signals in digital media, today announced the release of its Agentic AI Suite for Media. This new standard for programmatic advertising addresses the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented ...

DALLAS, Dec. 01, 2017 (GLOBE NEWSWIRE) -- Programmatic advertising is just one of today’s hottest marketing trends, with both B2B and B2C companies leveraging the technology. In the latest infographic ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Vereigen Media, a trusted U.S. -based B2B demand generation company that leads marketing with 100% first-party data, has today announced the expansion of its digital footprint through a new ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Magnite is partnering with Sky New Zealand to enable programmatic advertising on the Sky Sport Now streaming platform, offering advertisers access to premium live sports inventory for the first time.

The Trade Desk ( TTD 2.19%) stock has taken a big beating on the market in 2025, losing 63% of its value as of this writing.