Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

Opinions expressed by Entrepreneur contributors are their own. Setting a company vision should be easy. All too often, however, entrepreneurs and managers complicate the process of establishing one ...

An old marketing rule called "The Rule of Seven" states that consumers must see or hear something seven times before they remember it. Put your vision statement everywhere to enable your employees to ...

In short, a company vision is knowing what the business aims to achieve. It is basically the answer to the company's “why” or the reason a company exists. The mission is then the “how”—the method, or ...

As a company grows, it's critical that everyone from the top down has a thorough understanding of what objectives the entire organization is working toward. A leader who prioritizes communicating the ...

Every business needs a vision statement that summarizes its purpose. Your vision statement should also neatly wrap up your strategy or what’s special about you — that is, your market differentiators.

Most people are already familiar with the concepts of a company’s vision and values. It’s common practice for company management to define these to represent the organization’s ethos – what they do ...

Do you shop at Kmart anymore? What about Kodak or Blockbuster? Is anyone using a Blackberry? Probably not. And there’s a reason for that. These business stories show that when your vision is fuzzy, ...