New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets ...

The Global Customer Data Platform Market is accelerating as enterprises adopt unified customer profiles, AI-driven analytics, real-time personalization, and first-party data strategies—reflected in ...

In today's data-driven world, businesses are drowning in customer information. Customer interactions are increasingly omnichannel and digital, and there is a deluge of data. There is huge value to be ...

SAN FRANCISCO, Feb. 23, 2024 /PRNewswire/ -- Blueshift, a leading platform for intelligent customer engagement, today announced that it was recognized in the Gartner® Magic Quadrant™ for Customer Data ...

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges.

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...