This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Understanding your customers’ most valued features is ...

Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

Journal of Transport Economics and Policy, Vol. 22, No. 1, Stated Preference Methods in Transport Research (Jan., 1988), pp. 93-119 (27 pages) This paper reviews the state-of-the-art in the conjoint ...

Small-business owners pay an awful lot of attention to demand when building their sales forecasts. Demand forecasts tell entrepreneurs not only what products consumers may buy but also what products ...

This paper describes a method for systematically incorporating the study of consumer preferences or utility judgements in health promotion program development research. It illustrates an attempt to ...