Imagine having to figure out which features or qualities your customers appreciate best about your product, and how much value they place on it. This is the essence of conjoint analysis, a technique ...

The Journal of Experimental Education, Vol. 54, No. 3 (Spring, 1986), pp. 141-147 (7 pages) Additive conjoint measurement is one of a number of theories allowing interval measurement of psychological ...

We investigate the effect of panel estimators and sample weighting to improve efficiency of coefficient estimates and confidence intervals on marginal values. Panel estimators are appropriate because ...

Dutch researchers have developed an at-home system for consumer testing of new food products, claiming it could be a more reliable way of predicting product success. Estimates of the failure rate of ...