Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Unlike past years, changes in human psyche, social behavior and ...

We asked two top market research practitioners—NielsenIQ managing director for Myanmar, Vietnam and Philippines Patrick Cua and Kantar Philippines president Gary de Ocampo—to share about consumer ...

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. BrightLocal has released a new report analyzing 15 ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

While restaurant sales are returning to a pre-pandemic environment, how has consumer behavior changed? Russ Spencer, Craftable Senior Director of Restaurant Success, sits down with Yahoo Finance Live ...

CEBU, Philippines — The COVID-19 pandemic is likely to alter consumer behavior permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an ...