It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

Consumer behaviour has witnessed a fundamental shift over the past couple of years, especially in terms of changing needs and expectations. Technology has played a significant role in this context as ...

The move to work-from-home because of COVID-19 resulted in a rapid acceleration of the digital transformation needs of businesses around the world. As businesses completed the infrastructure part of ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

Market forces are not created by marketing managers, nor advertising agencies, nor the distribution system. Neither are they random forces. Consumer needs, consumer motivations and market dynamics, ...