It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

INNOVAR se fundó en el año de 1991 al interior de la Facultad de Ciencias Económicas de la Universidad Nacional de Colombia (Bogotá D.C.). En sus primeros dos años tuvo una periodicidad anual y luego ...

Zeta Global (NYSE:ZETA) enhances digital engagement through unified data, AI-driven insights, and automated marketing tools.

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...