Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

In the ever-evolving landscape of consumer behavior, understanding the dynamics of buying power is crucial, especially in the context of rising costs. Recently, St. Olaf College's Associate Professor ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Behavioral Economics: While traditional economics assumes perfect rationality, behavioral economics explores how psychological biases and cognitive limitations can lead to deviations from rational ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

UNHAPPY ECONOMIES are often unhappy in their own ways. Today most, however, are battling a common foe: a surge in consumer-price inflation. According to figures released on April 12th, consumer prices ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...