Ishikawa, Japan-- Consumer purchasing decisions can be considered as a form of preference-based human reasoning. There are two major schools of thought on preference. While mentalism asserts that ...

In this paper we will show that upper semicontinuity of the indirect utility function implies the upper semicontinuity of the direct utility function. By strengthening the assumptions, one can also ...

This paper explores and explains the application of the lattice theoretic approach to classic comparative statics in consumer theory. Through examples of preferences that are not quasiconcave, or not ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Erika Rasure is globally-recognized as a leading consumer economics subject ...

Professor Amy Sloan of University of Baltimore School of Law has just published Step Right Up: Using Consumer Decision Making Theory to Teach Research Process in the Electronic Age in 60 S.C.L.Rev.

Images in contemporary consumer culture may be seen as an emergent form of writing. Researchers argue that mass communications technology has created a "cultural classroom" in which the world's first ...

Amitrajeet A. Batabyal does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...

With the Class 12 Economics paper scheduled for March 18, 2026, here are crisp, exam-ready notes on Microeconomics, covering ...

Microeconomics is a subset of economics that focuses on the actions of the individual participants in the economy, including individual consumers and businesses. Unlike macroeconomics, which focuses ...