To improve patient safety and transparency in ads promoting cosmetic treatments, the Australian Health Practitioner Regulation Agency (AHPRA) has developed new guidelines to determine what clinics and ...

Tarte Cosmetics is facing backlash after customers accused the company of using a filter on an ad for its newest product drop. In the ad in question — an Instagram Reels video posted by Tarte ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

She’s just bein’ Miley — and that’s officially okay! On Wednesday, Sept. 23, the Advertising Standards Authority ruled that Miley Cyrus’s MAC Viva Glam ads that debuted earlier this month on Sept. 8 ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.