Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Cost-plus pricing has long been a standard method for setting product ...

As a business owner, you know that the bottom line is key. No matter what industry your business is in, optimizing profit should be at the top of your priorities. Profit is essential to the success of ...

Dear Optimizer … I wish it was that simple. Not all business strategies call for profit maximization (some, for example, sacrifice profits for growth; some prefer margin to total profit and vice versa ...