Google is now allowing advertisers to generate creative ad assets at scale while adhering to brand guidelines around fonts and colors using generative AI. The technology is intended to help businesses ...

As part of The Drum’s B2B Focus Week, Kantar’s creative experts take a look at creative trends and effectiveness in this exciting category. B2B advertising has reached new heights, proving that ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising ...

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative SSP, today announced the launch of ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we ...