Cultivating a personal brand can help advisors stand out in a competitive landscape. The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting ...

A creative strategy statement, also known as a creative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience. In essence, your ...

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Course Description: This course will provide fluency with the foundational principles and processes that demonstrably enhance creative practice and problem-solving skills in interdisciplinary research ...

Cultural and creative organisations have always played an important role in engaging and inspiring families through a range of services, including museums and community arts projects. With a strong ...

Alejandro Chavetta, creative director at Astro Studios, explains why Ford got it right when they made a brand statement that covered the automaker’s 115-year history through its hard work and ...