Hope /noun/ a feeling of expectation and desire for a certain thing to happen. I oftentimes find myself hoping for the following: To make the Forbes 30 Under 30 list. To earn one million dollars. To ...
The concept of presence of mind, as a tool for strategy, comes from one of the original writers on that subject: the Prussian general Carl von Clausewitz. In his classic book On War, published in 1832 ...
The 70th International Cannes Lions returns on June 19th and this year, Publicis Groupe’s Singapore and SEA Asia CEO Amrita Randhawa makes her jury president debut at the festival for the creative ...
In the 1960s, musician Brian Eno and British artist Peter Schmidt were collaborating on a series of creative projects. When they got together in the studio, they often experienced difficulty getting ...
The agency is leveling up its model to put social listening and engagement with real consumers at the heart of creative strategy. VaynerMedia is reimagining the role that the consumer can play in ...
"At Vistar, we know that strong creative is the spark that drives engagement,” said Leslie Lee, SVP of Marketing at Vistar ...
Sight has appointed Andrew Larvin (pictured) as its new head of experiential and creative strategy as the agency looks to strengthen its brand storytelling offering. Larvin brings 13 years of ...
The best creative works are often simple yet heartwarming depictions of everyday life. Emma Grace of PrettyGreen spotlights some of the best ads that nail the brief. Not many campaigns stop me in my ...
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