New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

The 70th International Cannes Lions returns on June 19th and this year, Publicis Groupe’s Singapore and SEA Asia CEO Amrita Randhawa makes her jury president debut at the festival for the creative ...

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

The restaurant industry is one of extreme supply and demand. On the demand side, everyone needs to eat – and not everyone has the time, ability, or interest to cook their food. So restaurants are ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

“At Vistar, we know that strong creative is the spark that drives engagement,” said Leslie Lee, SVP of Marketing at Vistar Media. “This certification brings together design, data and strategy to help ...