Creative strategy in action The “ Moldy Whopper " by Burger King (winner of a Cannes Lions Grand Prix and Gold in the Creative Effectiveness category) is an example of a campaign that clearly shows ...
Ali Cheikhali, Creative Strategy Lead at Google Creative Works and judge for the WARC Awards for MENA Strategy, outlines his key themes from the best campaigns of 2022. This year’s WARC Awards for ...
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