One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

BPO stands for "business process outsourcing." In short, it's a business practice we see implemented when an organization decides to outsource activities like payroll, human resources, billing and ...