Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

At the same time, it is important to integrate DMP with DSP and SSP (an online platform in programmatic advertising that auctions off publishers’ advertising inventory and is traded on the publisher’s ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

ArcSpan Technologies has launched a tool the company says can help publishers monetize their direct sold and programmatic ad deals. The new tool, called ArcSpan AMS, is a first-party data management ...

MediaBrix, an in-app mobile video ad platform, on Wednesday said it has rebranded the company as Receptiv, along with its programmatic video marketplace and managed services. The company also launched ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While an integral component of the AdTech industry, ad ops remains a rather confusing term.

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Barely two months after promoting its video content among the various other digital NewFront presentations, AOL is now planning a “Programmatic Upfront” for September. As we reported earlier today, ...