The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced ...

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership ...

The state of advertising at Twitter is a hot mess. And advertisers are starting to react. Plus: a primer on the Google Analytics deadline delay and changes to Google’s clean room, Ads Data Hub.

India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, ...

There’s much alarm on the internet over reports that ChatGPT could be introducing ads on its platform, but ads could be ...

Meta said it will use user location, language and data from Instagram and Facebook to tailor ads on WhatsApp. On Monday (16 June), Meta announced that it will be rolling out ads on WhatsApp over the ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter. PayPal Holdings has been building an advertising ...