Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

The AdTech Market is witnessing rapid growth fueled by rising digital advertising, programmatic ad adoption, and AI-driven personalization. However, challenges such as data privacy concerns, ad fraud, ...

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer ...

Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This ...

"Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it..." is a now infamous quote ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Re ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...