The Pugh Matrix is intended to empower the decision-making process. The matrix takes multiple criteria and allows users to weigh them to make decisions. Correct usage of the matrix allows for swift ...

This is a preview. Log in through your library . Abstract This research note suggests metric conjoint analysis (Louviere, 1988) as a tool for evaluating the decision policies employed by top managers ...

Marginal analysis is an important decision-making tool in the business world. Marginal analysis allows business owners to measure the additional benefits of one production activity versus its costs.

The paper sets out findings of a survey of leading exponents of decision analysis in the UK and USA. It examines the hypothesis that decision analysis is an example of a proven management tool which ...

Editor’s note: Matt Oguz is managing director of Palo Alto Venture Science. Every decision we make from what to wear to whom to hire requires a balance of multiple factors. Sometimes we decide quickly ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...