Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies. By segmenting audiences based on factors such as age, gender, income, and education, ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

Victoria Kent questions whether age is really the most useful way of understanding people, or if marketers should be looking to other more telling factors, like temperament and personality traits ...