The connotative meaning of a word is the feeling or idea that the word evokes, in addition to its literal or primary meaning.

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CONNOTATION is an idea, impression, or emotional aura associated with or surrounding a word, as distinguished from its denotation – the explicit, formal definition which distinguishes it from other ...

Your story on how the brain stores and organises words gave a fascinating glimpse into the neurological underpinning of category formation (5 January, p 10). It reminded me of the distinction, ...